Our Blog

Discover the world of B2B commerce through the leading eCommerce platform—Shopify. In this blog, we delve into compelling success stories, guide you through setting up your B2B store on Shopify, and shed light on the platform's limitations. Join us for an insightful exploration of the B2B landscape, shaping the future of your business for growth and long-term success.

Being a leading eCommerce platform, Shopify works tirelessly to roll out new updates for its users. The fresh and exciting features announced during Shopify Editions Summer '22 can potentially help merchants run businesses more efficiently, simultaneously providing consumers with an improved shopping experience.  

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. Hubspot and Shopify integration helps onlines businesses to grow their e-commerce business using inbound marketing seamlessly.

Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.

The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.

A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.

So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly?