In this blog post, we’ve targeted all eCommerce store owners, offering a step-by-step guide to setting up your first Google Ads campaign. Focusing on practical tips 101 to boost traffic and conversions, these include: optimising keywords, writing compelling ad copies, and others to kick off your first Google Ads campaign.
In this blog, we’ve summarized the most effective Google Ad extensions for local SMEs and eCommerce stores. We’ve provided the highlights for each extension and how to best maximise their functions. These include: Location extensions, Sitelink extensions, and more...
In this blog, we’ve condensed a few practical tips on further optimizing your Google Ads campaigns. These tips will help you improve campaign performance, boost conversions, and increase traffic. These include Keyword Match Types, Responsive Search Ads, and more...
By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.
Google Ad is a great way to grow your business, no matter if you’re looking to raise brand awareness or boost your website conversion. Whether it’s your first time setting up your first Google Ad campaign, or if you’re looking to further optimize your existing campaigns, we have a Google Ad’s Questionnaire to help you create a successful campaign.
Pinterest has become hugely popular being one of the fastest growing platforms. In this blog, we teach you how to create a Pinterest business account.
Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.
A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.
With digital adoption becoming an accelerating trend, Google has announced new Google Ad updates and features to help SMEs and local businesses thrive during the pandemic.
We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.