Ashley Cheung Ashley Cheung

A buyer persona is a detailed description of your target customer, ensuring that your marketing efforts are focused, targeted and personalised.

Well-planned and organised A/B testing can make your marketing efforts more profitable and successful. We review effective tactics for your experiments.

With digital adoption becoming a trend, Google announced new Google Ad updates and features to help SMEs and local businesses thrive during the pandemic. 

With the realm of Ecommerce expanding rapidly, allow Google Ad extensions to increase the effectiveness of your ads, especially for local Hong Kong SMEs.

In this blog, we’ve condensed a few tips on further optimizing your Google Ads campaigns. These include: Keyword Match Types, Quality Score, and more...

In this blog, we offer a step-by-step guide for your Google Ads campaign, including: keywords research, ad copies and etc to kick off the search campaign.

We’ve digested 7 new insights from Shopify Reunite 2020, which Hong Kong merchant can benefit from including: crossborder domains, Facebook Shop and etc.