content marketing digital marekting

    Review Your Content Strategy during Covid-19

    By Victoria M 30 March, 2020

    Business is getting harder during this difficult time. You may be wondering whether you should continue your marketing effort and how to approach communication.  Here are some tips hopefully you find them helpful:

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    Event Recap: "Together We Grow Better" in Shanghai

    By Victoria M 25 February, 2020

    "Together We Grow Better" in Shanghai on Dec 5th, 2019, co-organized together with HubSpot .In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

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    5 Tips to Write A Compelling Product Description That Converts

    By Cherry XU 6 May, 2019

    A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

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    SEO Content Strategy for Your Inbound Marketing: Topic Clusters

    By Victoria M 5 January, 2018

    Search engines constantly revise how they index and display websites so they can improve user experiences. Each time popular search engines change their algorithms, SEO experts have to find inventive ways to keep their pages at the top of search engine page results.

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    The Revolution in China eCommerce: Content Marketing

    By Victoria M 15 December, 2017

    The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.

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