digital marketing social media

    Why SMBs Should Advertise on Social Media

    By Ashley Cheung 25 February, 2021

    By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

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    Google Ads

    Google Paid Ads Questionnaire

    By Ashley Cheung 14 January, 2021

    Google Ad is a great way to grow your business, no matter if you’re looking to raise brand awareness or boost your website conversion. Whether it’s your first time setting up your first Google Ad campaign, or if you’re looking to further optimize your existing campaigns, we have a Google Ad’s Questionnaire to help you create a successful campaign.

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    SEO digital marekting rich snippets

    How to Rank up Your Content in Google with Rich Snippet

    By Suey Chan 7 January, 2021

    Implementing rich snippets is a popular SEO tactic for getting a higher ranking position on SERP. So what are rich snippets and why should we care about it? And how can you implement it? Keep reading to find out the answer!

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    ecommerce SMB pinterest

    How Small Businesses Can Further Leverage The Pinterest Platform

    By Ashley Cheung 30 December, 2020
    A Pinterest Business account is crucial to access marketing features that can help you promote your brand on one of the fastest growing and insanely popular media platforms. In this blog, we share ideas about leveraging Pinterest effectively for SMBs including building your channel, market research intelligence, promotion and community.
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    social media SMB pinterest

    Beginner’s Guide to Pinterest

    By Ashley Cheung 23 December, 2020

    Pinterest has become hugely popular being one of the fastest growing platforms. In this blog, we teach you how to create a Pinterest business account.

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    ecommerce Google Ads SME

    How To Reach The Right Audience With Google Display Ads

    By Ashley Cheung 20 November, 2020

    Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

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    SEO digital marekting

    Why Should You Enable Accelerated Mobile Pages (AMP)

    By Suey Chan 22 October, 2020

    You’ve probably already applied SEO to your websites, but it's often common to neglect the browsing experience for mobile users. In this blog, we have digested everything you need to know about optimising your mobile pages.

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    shopify ecommerce ux/ui design

    Practical tips for revamping your eCommerce website

    By Yikki Lam 15 October, 2020

    When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

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    shopify digital marekting ecommerce ux/ui design website design

    How to build a powerful Shopify product page?

    By Yikki Lam 9 October, 2020

    Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

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    SEO inbound marketing video marketing

    Incorporate Video into Your Inbound Marketing Strategy

    By Yikki Lam 29 September, 2020

    Videos are an effective way to improve your brand awareness by capturing your audience’s attention and driving demand at scale. In this blog, we will walk you through the steps for creating an effective B2B video marketing strategy. 

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    hubspot inbound marketing CMS website design

    Choosing the Right CMS for Your Corporate Website

    By Yikki Lam 24 September, 2020

    An informative and engaging corporate website is important to drive business growth for B2B. Choosing the right Content Management System (CMS) is particularly important to enable you to build and manage the website quickly even with limited technical knowledge and resources. In this blog, we are going to share some tips on how to choose the right CMS system for your business.

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    digital marketing inbound inbound marketing persona

    How To Build an Effective Buyer Persona for Your Campaign

    By Ashley Cheung 17 September, 2020

    A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

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