Google My Business (GMB) is the most important online listing for any local business, as it drives the local business search results on Google Search and Google Maps. In the blog, I would share the best practices for your local search.

Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

In Hong Kong, Webrooming is a more cost-effective approach to drive awareness and business since transportation is so convenient. Finding the right tools and providing good customer experience in both online and offline are critical making your business stand out of the competition.

In this blog, we share some SEO tips for SMB owners, who are running their ecommerce on Shopify. We cover the SEO benefits, practical steps on keyword research, on-page SEO and off-page SEO that you can follow to improve SEO for your online Shopfy store. Lets get optimizing!

Business is getting harder during this difficult time. You may be wondering whether you should continue your marketing effort and how to approach communication.  Here are some tips hopefully you find them helpfu

Shopify just announced the news to support merchants, especially SMB retails to sell on its platform in response to Covid-19 pandemic. Extended 90-day Free Trial for new customers, and Gift cards for all Shopify plans.

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. With the Hubspot and Shopify integration, it helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

"Together We Grow Better" event in Shanghai on Dec 5th, 2019, co-organized together with HubSpot . In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

Web notification marketing is a new but fast-growing tool to deliver direct messages users’ desktop or mobile phone. It should be included in the marketing strategy to increase the conversion rates across a variety of industries.

Takeaway from INBOUND 2019

By Victoria M • 19 September, 2019

Every year, the INBOUND event is like an annual carnival for like-minded people to gather together in Boston to learn and get inspired. This was Virtue Media’s 3rd INBOUND event and there were many learnings and inspirations for us. 

CEO of Virtue Media, Amanda Wu was invited to share the best practices to Build and Nurture Your Client-base in a Scalable, Measurable and Effective Manner in the latest Hubspot event at Wework Causeway Bay, June 13, 2019.

A successful inbound marketing campaign is designed around one goal, across a variety of connected channels. The guideline is aimed to give the inbound campaign framework to help you to make your next campaign even better.

A good product description should aim to convert viewers into customers by providing all of the important information. Follow these 5 tips on how to write product descriptions that sells.

CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.

Virtue Media Turns Gold!

By Kiran Hira • 1 February, 2019

By becoming a Hubspot Gold tier agency partner, we are recognized as a digital marketing agency that is committed to your Inbound Marketing needs. We are dedicated to making our clients grow with innovative solutions. At Virtue Media, you can always count on us to provide you with cutting-edge digital marketing solutions.

Sometimes choosing the correct influencer can be difficult. Here are some helpful tips on how to choose the correct influencer that aligns with your brand's mission.

Virtue Media presents new eBook "11 Steps to Launching a Shopify Store"; an 11 step checklist for you to cross off before you go live with your Shopify eCommerce Store.

The basic information you need to know about SEO in order to leverage this tool for your business and drive more organic growth to your websites.

Inbound Marketing is a methodology that will help you drive traffic organically through the use of content creation, social media, and SEO. Read on to learn the basics of Inbound Marketing!

Looking to expand your marketing efforts into the Chinese market? Read through this guide to better understand what it takes to craft a successful social media marketing campaign for Chinese consumers.

Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technologies Impacts Digital Marketing & How We Leverage it.

Staying ahead of SEO trends: content clusters are making waves in content based marketing, which makes content appeals to people and search engines.

The Holiday Season with VM

By Victoria M • 21 December, 2017

The holiday season is coming. We want to extend our warmest wishes for the Holiday Season and a prosperous and peaceful New Year of 2018!

Content marketing is the trend for the eCommerce promotion in China, everyone has the chance as starting from zero.

Influencer marketing is still a relatively new marketing channel but prevailing. It is crucial to understand the types, channels, budget and etc.