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Hey there! Did you know that short videos are a great way to boost your e-commerce sales? They're not only visually appealing but also help build your brand and drive traffic. Here are some tips to help you make the most of them:

The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand. 

Being a leading eCommerce platform, Shopify works tirelessly to roll out new updates for its users. The fresh and exciting features announced during Shopify Editions Summer '22 can potentially help merchants run businesses more efficiently, simultaneously providing consumers with an improved shopping experience.  

It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

Health check of your website

Your website is the front door to your business. On average, a user would spend less than 15 seconds browsing a website, so it’s important to keep your website at an optimum state. We present you the website grader tool, powered by HubSpot for you to evaluate your website in one minute.

In this blog post, we’ve targeted all eCommerce store owners, offering a step-by-step guide to setting up your first Google Ads campaign. Focusing on practical tips 101 to boost traffic and conversions, these include: optimising keywords, writing compelling ad copies, and others to kick off your first Google Ads campaign.

Google Ads has been probably the most effective tool for online traffic generation, and keeps optimizing. In this blog, we’ve condensed the latest important updates including extension, keywords, smart bidding, and Google Ad Creative Studio that you can benefit from.

In this blog, we’ve summarized the most effective Google Ad extensions for local SMEs and eCommerce stores. We’ve provided the highlights for each extension and how to best maximise their functions. These include: Location extensions, Sitelink extensions, and more...

In this blog, we’ve condensed a few practical tips on further optimizing your Google Ads campaigns. These tips will help you improve campaign performance, boost conversions, and increase traffic. These include Keyword Match Types, Responsive Search Ads, and more...

We’re excited to announce that HubSpot's new CMS starter (USD 25/month) is available. And yes, this price includes the Hosting fee, Global CDN, SSL certificates, and more! With a fraction of the HubSpot CMS professional plan’s pricing, small and medium business (SMB) now can enjoy the best-in-class CMS Hub, which means:

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. Hubspot and Shopify integration helps onlines businesses to grow their e-commerce business using inbound marketing seamlessly.

Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

Google Ad is a great way to grow your business, no matter if you’re looking to raise brand awareness or boost your website conversion. Whether it’s your first time setting up your first Google Ad campaign, or if you’re looking to further optimize your existing campaigns, we have a Google Ad’s Questionnaire to help you create a successful campaign.

Implementing rich snippets is a popular SEO tactic for getting a higher ranking position on SERP. So what are rich snippets and why should we care about it? And how can you implement it? Keep reading to find out the answer!

Pinterest has become hugely popular being one of the fastest growing platforms. In this blog, we teach you how to create a Pinterest business account.

Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

You’ve probably already applied SEO to your websites, but it's often common to neglect the browsing experience for mobile users. In this blog, we have digested everything you need to know about optimising your mobile pages.

When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

Videos are an effective way to improve your brand awareness by capturing your audience’s attention and driving demand at scale. In this blog, we will walk you through the steps for creating an effective B2B video marketing strategy. 

An informative and engaging corporate website is important to drive business growth for B2B. Choosing the right Content Management System (CMS) is particularly important to enable you to build and manage the website quickly even with limited technical knowledge and resources. In this blog, we are going to share some tips on how to choose the right CMS system for your business.

A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

Site Ranking is the one of the most important matters to all businesses now, more than two-thirds of all clicks account for the top 5 organic results. Here are a few steps showing you how to improve your site’s SEO performance leveraging some online SEO tools to skyrocket your SERP result.

In this blog, we’ll introduce Lean UX, a simple and smart approach you can use to design and craft user experiences for your website revamp project.

With digital adoption becoming an accelerating trend, Google has announced new Google Ad updates and features  to help SMEs and local businesses thrive during the pandemic.  

User experience (UX) design is the practice of taking a user-centered approach to the design. UX is extremely important as it aims to fulfill the user’s needs, providing a positive experience for better customer retention. A meaningful user experience allows you to define customer journeys on your website which are conducive to business success. Unfortunately, this aspect is often overlooked.