digital marekting CRM email marketing

    Mastering the Art of Effective Email Pop-Up Forms

    By Cherry XU 8 September, 2023

    Let's face it—those unexpected email subscription pop-up forms can be a real thorn in the browsing experience. As marketers, we've all grappled with the dilemma of whether to embrace these seemingly disruptive elements on our websites. However, there's a twist: while they might seem annoying, pop-ups wield incredible power, particularly when dealing with substantial web traffic. They grant us the chance to convert casual visitors into long-term subscribers, nurturing them over time.

    In this article, we're diving headfirst into the realm of email pop-up forms. We'll explore their multifaceted purposes and equip you with the strategies needed to transform them from irritants into invaluable assets. Prepare to learn how to engage your audience without compromising their experience as we unravel the art of effective email pop-ups.

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    Short-Form Video Video Advertising

    Lights, Camera, Sales: 7 Creative Fundamentals for Video Advertising

    By Emma Lee 28 February, 2023
    Are you ready to create a video ad or shoppable video that will grab people's attention and get results? We’ve got 7 creative fundamentals to keep in mind when crafting your short-form content that will help you achieve just that. Let's dive in!
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    ecommerce Short-Form Video

    Maximize E-Commerce Potential with Short-Form Video

    By Victoria Mok 15 February, 2023

    Hey there! Did you know that short videos are a great way to boost your e-commerce sales? They're not only visually appealing but also help build your brand and drive traffic. Here are some tips to help you make the most of them:

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    ecommerce shoppable video

    Increase Conversions by Using Shoppable Videos

    By Emma Lee 1 February, 2023

    The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand. 

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    shopify ecommerce

    6 Notable Shopify Editions Summer '22 Updates

    By Arrakwanya P 7 July, 2022

    Being a leading eCommerce platform, Shopify works tirelessly to roll out new updates for its users. The fresh and exciting features announced during Shopify Editions Summer '22 can potentially help merchants run businesses more efficiently, simultaneously providing consumers with an improved shopping experience.  

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    digital marketing social media ecommerce

    Social Media Trends

    By Arrakwanya P 27 April, 2022

    It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

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    website design website grader

    Leverage the Website Grader Tool to Improve Your Website

    By Suey Chan 8 November, 2021

    Health check of your website

    Your website is the front door to your business. On average, a user would spend less than 15 seconds browsing a website, so it’s important to keep your website at an optimum state. We present you the website grader tool, powered by HubSpot for you to evaluate your website in one minute.

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    SMB Google Ads

    Google Ads 101: The Fast Track to a Successful Search Campaign

    By Ashley Cheung 28 September, 2021

    In this blog post, we’ve targeted all eCommerce store owners, offering a step-by-step guide to setting up your first Google Ads campaign. Focusing on practical tips 101 to boost traffic and conversions, these include: optimising keywords, writing compelling ad copies, and others to kick off your first Google Ads campaign.

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    digital marketing e-commerce Google Ads

    Latest Google Ads Updates- Extension, Keywords, Smart Bidding & Creative Studio!

    By Suey Chan 1 September, 2021

    Google Ads has been probably the most effective tool for online traffic generation, and keeps optimizing. In this blog, we’ve condensed the latest important updates including extension, keywords, smart bidding, and Google Ad Creative Studio that you can benefit from.

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    Google Ads SME

    Leverage Google Ads Extensions For Your eCommerce Store

    By Ashley Cheung 13 August, 2021

    In this blog, we’ve summarized the most effective Google Ad extensions for local SMEs and eCommerce stores. We’ve provided the highlights for each extension and how to best maximise their functions. These include: Location extensions, Sitelink extensions, and more...

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    SMB Google Ads

    Google Ads Advanced: Further Steps to Optimize Your Campaign

    By Ashley Cheung 11 August, 2021

    In this blog, we’ve condensed a few practical tips on further optimizing your Google Ads campaigns. These tips will help you improve campaign performance, boost conversions, and increase traffic. These include Keyword Match Types, Responsive Search Ads, and more...

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    hubspot inbound marketing inbound agency CMS

    HubSpot CMS Hub Starter Now Available, Best for SMB with only US$25/mo

    By Suey Chan 10 August, 2021

    We’re excited to announce that HubSpot's new CMS starter (USD 25/month) is available. And yes, this price includes the Hosting fee, Global CDN, SSL certificates, and more! With a fraction of the HubSpot CMS professional plan’s pricing, small and medium business (SMB) now can enjoy the best-in-class CMS Hub, which means:

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