digital marketing inbound inbound marketing persona

    How To Build an Effective Buyer Persona for Your Campaign

    By Ashley Cheung 17 September, 2020

    A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

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    Leverage Hubspot Shopify Integration to Improve eCommerce Conversion

    By Cherry XU 20 February, 2020

    It is just the first step to set up an e-commerce website, the next step is more challenging: to scale up. Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. In 2018, Hubspot announced their Shopify integration that helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

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    Takeaway from INBOUND 2019

    By Victoria M 19 September, 2019

    Every year, the INBOUND event is like an annual carnival for like-minded people to gather together in Boston to learn and get inspired. This was Virtue Media’s 3rd INBOUND event and there were many learnings and inspirations for us. 

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    Inbound Marketing Event in Hong Kong: How to Build and Nurture Your Client-Base

    By Victoria M 25 June, 2019

    A well spend afternoon with Hubspot and Master Concept partners in Hong Kong. Our CEO Amanda Wu was invited to be the speaker to  share the best practices to help companies to Build and Nurture the Client-base in a Scalable, Measurable and Effective Manner using inbound methodology effectively.

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    SEO Basics: How to Drive More Traffic to Your Site

    By Jasmine K 23 November, 2018

    You've probably heard the term SEO or Search Engine Optimization before. It’s a widely used tactic to drive organic growth and increase traffic to your site. We’ll lay out all the basic information you need to know in order to leverage this tool for your business.

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    A Beginner’s Guide to Inbound Marketing

    By Jasmine K 8 November, 2018

    Inbound is a way of doing business that is more customer and human-centric. The inbound methodology focuses on designing personalised interactions for customers that attract them to your business in an organic way, rather than you having to hunt them down.

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