A buyer persona is a detailed description of your target customer, ensuring that your marketing efforts are focused, targeted and personalised.

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. With the Hubspot and Shopify integration, it helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

Takeaway from INBOUND 2019

By Victoria M • 19 September, 2019

Every year, the INBOUND event is like an annual carnival for like-minded people to gather together in Boston to learn and get inspired. This was Virtue Media’s 3rd INBOUND event and there were many learnings and inspirations for us. 

CEO of Virtue Media, Amanda Wu was invited to share the best practices to Build and Nurture Your Client-base in a Scalable, Measurable and Effective Manner in the latest Hubspot event at Wework Causeway Bay, June 13, 2019.

The basic information you need to know about SEO Basics in order to leverage this tool for your business and drive more organic growth to your websites.

Inbound Marketing is a methodology that will help you drive traffic organically through the use of content creation, social media, and SEO. Read on to learn the basics of Inbound Marketing!