Cherry XU

    Cherry XU

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    shopify ecommerce omnichannel

    Omnichannel eCommerce Experience

    By Cherry XU 2 July, 2020

    Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

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    SEO SMB

    SME Tips: Make Good Use of Google My Business (GMB) for Local Business

    By Cherry XU 27 May, 2020

    Google My Business (GMB) is the most important online listing for any local business, as it drives the local business search results on Google Search and Google Maps.  And it is totally FREE! In the blog, I would share the best practices that you can make use of this free tool to stand out in the local search.

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    shopify ecommerce

    5 Simple Analytics Reports You Should Set for eCommerce Store

    By Cherry XU 7 May, 2020

    Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

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    shopify ecommerce POS

    Practical Tips For SME: Unifying the Online and Offline Retails

    By Cherry XU 28 April, 2020

    The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

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    digital marketing e-commerce SEO shopify

    Practical Tips For SME Brands: SEO For Your Shopify Store

    By Cherry XU 22 April, 2020

    In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

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    inbound hubspot inbound marketing shopify ecommerce

    Leverage Hubspot Shopify Integration to Improve eCommerce Conversion

    By Cherry XU 20 February, 2020

    It is just the first step to set up an e-commerce website, the next step is more challenging: to scale up. Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. In 2018, Hubspot announced their Shopify integration that helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

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    shopify digital marekting push notification ecommerce eCommerce Apps marketing strategy

    Leverage Push Notification to Get the Most from Your Marketing Effort

    By Cherry XU 2 October, 2019

    Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.

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    hubspot inbound marketing digital marekting campaign management

    Ultimate Guide for Running a Successful Inbound Marketing Campaign

    By Cherry XU 21 June, 2019

    Inbound marketing is a customer-centered marketing strategy that provides solutions to your potential clients addressing their needs. A successful inbound marketing campaign is designed around one goal, across a variety of connected channels.

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    digital marketing e-commerce content marketing SEO shopify ECRM

    5 Tips to Write A Compelling Product Description That Converts

    By Cherry XU 6 May, 2019

    A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

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    shopify ECRM Marketing Automation drip

    Run a Smarter eCommerce by Leveraging ECRM

    By Cherry XU 26 March, 2019

    CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.

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