Cherry XU

    Cherry XU

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    AI hubspot b2b CRM agent breeze

    Best Practices for B2B Growth Using HubSpot's AI Tools

    By Cherry XU 30 October, 2025
    AI is a practical ally that helps teams work smarter, not harder. As a HubSpot Platinum Partner, we're passionate about demystifying these tools so businesses of any size can tap into their potential without the overwhelm.
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    Outsmarting the Algorithms: Advanced Competitor Research for AEO Success

    By Cherry XU 24 October, 2025

    The New Battlefield: Why Competitor Analysis for AEO is Different

    In the traditional SEO landscape, competitor analysis revolved largely around keyword rankings, backlink profiles, and technical site audits. We’d identify who was outranking us for target keywords, reverse-engineer their strategies, and strive to do better. But in the era of Answer Engine Optimization (AEO), the battlefield has shifted dramatically. It’s no longer just about whose content lands on page one; it's about whose content is chosen by AI models to provide direct answers, summaries, and recommendations. If you haven't yet explored the fundamental shift from SEO to AEO, I recommend starting with [Blog Post 1: The AI Search Revolution: Understanding AEO and Its Impact] for a comprehensive overview.
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    Thriving in the AI Era: Your Guide to Answer Engine Optimization (AEO)

    By Cherry XU 17 October, 2025

    The Digital Marketing Quake: From SEO to the Dawn of AEO

    As a digital marketer who’s navigated the ever-evolving online landscape for years, I've seen countless trends come and go. What we’re witnessing now isn't just a trend; it's a fundamental reshaping of how users find information online. The rise of Artificial Intelligence is ushering in a new era, moving us decisively from traditional Search Engine Optimization (SEO) to what we're now calling Answer Engine Optimization (AEO).

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    hubspot CRM salesforce migration

    Seamless Transitioning from Salesforce to HubSpot

    By Cherry XU 8 October, 2025


    Salesforce
    ’s complexity can often overwhelm teams, making it challenging to manage and optimize. In contrast, HubSpot’s marketing tools are renowned for their ease of use and robust capabilities in driving customer engagement. Many organizations are now choosing to transition to HubSpot, not always to replace Salesforce entirely, but rather to strategically leverage HubSpot's marketing strengths. This often involves syncing critical data between the two systems, creating a powerful hybrid solution. This approach effectively addresses common pain points like fragmented operations and high maintenance costs, ultimately enabling better team alignment and operational efficiency. This blog explores two common scenarios that drive this strategic transition, provides a structured migration or integration roadmap, and includes key details like terminology conversions to ensure a truly seamless process for your business.

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    Seeing is Believing: The Power of Visual Reviews in E-Commerce

    By Cherry XU 24 June, 2024
    In the highly competitive world of e-commerce, where every click and conversion counts, businesses must leverage every possible advantage to succeed. As e-commerce experts, we have helped a lot of brands launch their online presence and utilize effective channel marketing to drive their sales. While generating quality traffic is crucial, the critical challenge lies in improving website conversion rates. One of the most effective strategies for enhancing conversion is through customer reviews, with visual reviews standing out as particularly impactful.

     

    Visual reviews (photos and videos submitted by customers) have become a powerful tool for building trust, engaging customers, and driving sales.

     

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    hubspot inbound marketing Operation

    Breaking Silos - Empower Your Business with HubSpot's Operations Hub

    By Cherry XU 15 March, 2024

    Discover how HubSpot's Operations Hub’s key features are: Enhanced Data Sync for seamless integration, Data Quality Automation for automated data cleansing, and Programmable Automation for custom workflow actions.

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    digital marketing social media ecommerce meta ads

    Running a Meta Advantage+ Shopping Campaign that converts to online sales

    By Cherry XU 8 February, 2024

    Meta Advantage Plus campaigns have emerged as a game-changer, particularly for eCommerce businesses looking to enhance their shopping ads. This innovative campaign type offers numerous advantages that set it apart from traditional campaign structures. Here's a closer look at why Advantage+ is a must-consider for your advertising strategy.

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    digital marketing shopify ecommerce shopify plus

    Exciting News from Shopify Winter Editions 2024: A Glimpse into the Future of Commerce!

    By Cherry XU 1 February, 2024
    Embarking on a journey of digital evolution, Shopify's Winter Editions 2024 is set to redefine the e-commerce landscape. Among all the exciting features set to debut, we have handpicked the ones we believe will benefit merchants the most. These selected features are poised to empower our clients—merchants who are not just adapting but striving to make their mark in the dynamic digital landscape.
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    digital marketing AI Google Ads

    Insight into Google Ads Trends for 2024

    By Cherry XU 25 January, 2024
    Google Ads has been a dominant force in the world of online advertising. In 2024, it will continue evolving, offering an array of innovative features and trends. In this article, we will explore some of the projections and trends that we can expect in the coming years.
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    digital marketing AI ecommerce trend

    Unlocking Success in 2024: The Rise of AI in E-Commerce

    By Cherry XU 11 January, 2024

    In the ever-evolving landscape of ecommerce, the ascent of AI heralds unparalleled opportunities for brands seeking triumph. Virtue Media’s mission is to equip merchants with the tools they need for online success. As we delve into the expanse of AI tools, it becomes apparent that staying ahead in the market demands more than conventional strategies—it necessitates a strategic integration of artificial intelligence.

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    digital marekting CRM email marketing

    Mastering the Art of Effective Email Pop-Up Forms

    By Cherry XU 8 September, 2023

    Let's face it—those unexpected email subscription pop-up forms can be a real thorn in the browsing experience. As marketers, we've all grappled with the dilemma of whether to embrace these seemingly disruptive elements on our websites. However, there's a twist: while they might seem annoying, pop-ups wield incredible power, particularly when dealing with substantial web traffic. They grant us the chance to convert casual visitors into long-term subscribers, nurturing them over time.

    In this article, we're diving headfirst into the realm of email pop-up forms. We'll explore their multifaceted purposes and equip you with the strategies needed to transform them from irritants into invaluable assets. Prepare to learn how to engage your audience without compromising their experience as we unravel the art of effective email pop-ups.

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    inbound hubspot inbound marketing shopify ecommerce

    Leverage Hubspot Shopify Integration to Improve eCommerce Conversion

    By Cherry XU 14 July, 2021

    Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. Hubspot and Shopify integration helps onlines businesses to grow their e-commerce business using inbound marketing seamlessly.

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