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Shopify just announced the news to support merchants, especially SMB retails to sell on its platform in response to Covid-19 pandemic. Extended 90-day Free Trial for new customers, and Gift cards for all Shopify plans.

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. With the Hubspot and Shopify integration, it helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

Web notification marketing is a new but fast-growing tool to deliver direct messages users’ desktop or mobile phone. It should be included in the marketing strategy to increase the conversion rates across a variety of industries.

A successful inbound marketing campaign is designed around one goal, across a variety of connected channels. The guideline is aimed to give the inbound campaign framework to help you to make your next campaign even better.

A good product description should aim to convert viewers into customers by providing all of the important information. Follow these 5 tips on how to write product descriptions that sells.

CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.