ecommerce SMB pinterest

    How Small Businesses Can Further Leverage The Pinterest Platform

    By Ashley Cheung 30 December, 2020
    A Pinterest Business account is crucial to access marketing features that can help you promote your brand on one of the fastest growing and insanely popular media platforms. In this blog, we share ideas about leveraging Pinterest effectively for SMBs including building your channel, market research intelligence, promotion and community.
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    How To Reach The Right Audience With Google Display Ads

    By Ashley Cheung 20 November, 2020

    Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

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    shopify ecommerce ux/ui design

    Practical tips for revamping your eCommerce website

    By Yikki Lam 15 October, 2020

    When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

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    How to build a powerful Shopify product page?

    By Yikki Lam 9 October, 2020

    Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

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    ecommerce Google Ads SME

    An Introduction to Google Ads’ A/B Testing

    By Ashley Cheung 10 September, 2020
    Well-planned and organised A/B testing can make your marketing efforts more profitable and successful. In this blog, we review practical and effective tactics to carry out your experiments including bidding methods, ad copies, and more to achieve better campaign performance.
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    Leverage Chatbots for eCommerce Business

    By Riane Tsoi 23 July, 2020

    Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

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    Omnichannel eCommerce Experience

    By Cherry XU 2 July, 2020

    Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

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    Shopify Reunite 2020 Recap: 7 New Features Can Help Hong Kong Sellers

    By Ashley Cheung 19 June, 2020

    We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.

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    5 Simple Analytics Reports You Should Set for eCommerce Store

    By Cherry XU 7 May, 2020

    Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

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    shopify ecommerce POS

    Practical Tips For SME: Unifying the Online and Offline Retails

    By Cherry XU 28 April, 2020

    The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

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    Leverage Hubspot Shopify Integration to Improve eCommerce Conversion

    By Cherry XU 20 February, 2020

    It is just the first step to set up an e-commerce website, the next step is more challenging: to scale up. Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. In 2018, Hubspot announced their Shopify integration that helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.

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    shopify digital marekting push notification ecommerce eCommerce Apps marketing strategy

    Leverage Push Notification to Get the Most from Your Marketing Effort

    By Cherry XU 2 October, 2019

    Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.

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