Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.
When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.
Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.
Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.
Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.
We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.
Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.
The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.
It is just the first step to set up an e-commerce website, the next step is more challenging: to scale up. Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. In 2018, Hubspot announced their Shopify integration that helps small and medium-sized businesses (SMBs) to grow their e-commerce business using inbound marketing.
Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.