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Meta Advantage Plus campaigns have emerged as a game-changer, particularly for eCommerce businesses looking to enhance their shopping ads. This innovative campaign type offers numerous advantages that set it apart from traditional campaign structures. Here's a closer look at why Advantage+ is a must-consider for your advertising strategy.

Influencer marketing has become a popular trend in recent years. KOLs are highly influential figures in their respective fields, and their opinions carry significant weight with their followers as they’re considered thought leaders. 

In the ever-evolving landscape of ecommerce, the ascent of AI heralds unparalleled opportunities for brands seeking triumph. Virtue Media’s mission is to equip merchants with the tools they need for online success. As we delve into the expanse of AI tools, it becomes apparent that staying ahead in the market demands more than conventional strategies—it necessitates a strategic integration of artificial intelligence.

Discover the world of B2B commerce through the leading eCommerce platform—Shopify. In this blog, we delve into compelling success stories, guide you through setting up your B2B store on Shopify, and shed light on the platform's limitations. Join us for an insightful exploration of the B2B landscape, shaping the future of your business for growth and long-term success.

Hey there! Did you know that short videos are a great way to boost your e-commerce sales? They're not only visually appealing but also help build your brand and drive traffic. Here are some tips to help you make the most of them:

The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand. 

Being a leading eCommerce platform, Shopify works tirelessly to roll out new updates for its users. The fresh and exciting features announced during Shopify Editions Summer '22 can potentially help merchants run businesses more efficiently, simultaneously providing consumers with an improved shopping experience.  

It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. Hubspot and Shopify integration helps onlines businesses to grow their e-commerce business using inbound marketing seamlessly.

Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.

The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.