ecommerce Short-Form Video

    Maximize E-Commerce Potential with Short-Form Video

    By Victoria Mok 15 February, 2023

    Hey there! Did you know that short videos are a great way to boost your e-commerce sales? They're not only visually appealing but also help build your brand and drive traffic. Here are some tips to help you make the most of them:

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    ecommerce shoppable video

    Increase Conversions by Using Shoppable Videos

    By Emma Lee 1 February, 2023

    The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand. 

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    shopify ecommerce

    6 Notable Shopify Editions Summer '22 Updates

    By Arrakwanya P 7 July, 2022

    Being a leading eCommerce platform, Shopify works tirelessly to roll out new updates for its users. The fresh and exciting features announced during Shopify Editions Summer '22 can potentially help merchants run businesses more efficiently, simultaneously providing consumers with an improved shopping experience.  

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    digital marketing social media ecommerce

    Social Media Trends

    By Arrakwanya P 27 April, 2022

    It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

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    inbound hubspot inbound marketing shopify ecommerce

    Leverage Hubspot Shopify Integration to Improve eCommerce Conversion

    By Cherry XU 14 July, 2021

    Inbound marketing can be used as a secret weapon in the heated and competitive e-commerce industry. Hubspot and Shopify integration helps onlines businesses to grow their e-commerce business using inbound marketing seamlessly.

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    shopify ecommerce googleanalytics

    5 Analytics Reports Providing Extra Insight of Your eShop

    By Cherry XU 15 June, 2021

    Analytics are important as they provide insight into your website visitors, customers, and your business. In this blog, I would share some practical tips that you can easily set up and get a quick snapshot of your online shop business—without having to be a Google Analytics pro.

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    ecommerce SMB pinterest

    How Small Businesses Can Further Leverage The Pinterest Platform

    By Ashley Cheung 30 December, 2020
    A Pinterest Business account is crucial to access marketing features that can help you promote your brand on one of the fastest growing and insanely popular media platforms. In this blog, we share ideas about leveraging Pinterest effectively for SMBs including building your channel, market research intelligence, promotion and community.
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    ecommerce Google Ads SME

    How To Reach The Right Audience With Google Display Ads

    By Ashley Cheung 20 November, 2020

    Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

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    shopify ecommerce ux/ui design

    Practical tips for revamping your eCommerce website

    By Yikki Lam 15 October, 2020

    When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

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    shopify digital marekting ecommerce ux/ui design website design

    How to Build a Powerful Shopify Product Page?

    By Yikki Lam 9 October, 2020

    Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

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    ecommerce Google Ads SME

    An Introduction to Google Ads’ A/B Testing

    By Ashley Cheung 10 September, 2020
    Well-planned and organised A/B testing can make your marketing efforts more profitable and successful. In this blog, we review practical and effective tactics to carry out your experiments including bidding methods, ad copies, and more to achieve better campaign performance.
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    digital marketing social media ecommerce chatbots

    Leverage Chatbots for eCommerce Business

    By Riane Tsoi 23 July, 2020

    Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

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