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The Digital Marketing Quake: From SEO to the Dawn of AEO

Meta Advantage Plus campaigns have emerged as a game-changer, particularly for eCommerce businesses looking to enhance their shopping ads. This innovative campaign type offers numerous advantages that set it apart from traditional campaign structures. Here's a closer look at why Advantage+ is a must-consider for your advertising strategy.

In the ever-evolving landscape of ecommerce, the ascent of AI heralds unparalleled opportunities for brands seeking triumph. Virtue Media’s mission is to equip merchants with the tools they need for online success. As we delve into the expanse of AI tools, it becomes apparent that staying ahead in the market demands more than conventional strategies—it necessitates a strategic integration of artificial intelligence.

It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

Google Ads has been probably the most effective tool for online traffic generation, and keeps optimizing. In this blog, we’ve condensed the latest important updates including extension, keywords, smart bidding, and Google Ad Creative Studio that you can benefit from.

By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

"Together We Grow Better" in Shanghai on Dec 5th, 2019, co-organized together with HubSpot .In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with.  So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.

So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly? 

Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technology Impacts Digital Marketing and How We Leverage it. 

The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.