digital marketing e-commerce Google Ads

    Latest Google Ads Updates- Extension, Keywords, Smart Bidding & Creative Studio!

    By Suey Chan 1 September, 2021

    Google Ads has been probably the most effective tool for online traffic generation, and keeps optimizing. In this blog, we’ve condensed the latest important updates including extension, keywords, smart bidding, and Google Ad Creative Studio that you can benefit from.

    Read More

    digital marketing social media

    Why SMBs Should Advertise on Social Media

    By Ashley Cheung 25 February, 2021

    By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

    Read More

    digital marketing inbound inbound marketing persona

    How To Build an Effective Buyer Persona for Your Campaign

    By Ashley Cheung 17 September, 2020

    A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

    Read More

    digital marketing social media ecommerce chatbots

    Leverage Chatbots for eCommerce Business

    By Riane Tsoi 23 July, 2020

    Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

    Read More

    digital marketing e-commerce SEO shopify

    Practical Tips For SME Brands: SEO For Your Shopify Store

    By Cherry XU 22 April, 2020

    In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

    Read More

    digital marketing hubspot content marketing inbound marketing Event

    Event Recap: "Together We Grow Better" in Shanghai

    By Victoria M 25 February, 2020

    "Together We Grow Better" in Shanghai on Dec 5th, 2019, co-organized together with HubSpot .In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

    Read More

    digital marketing e-commerce content marketing SEO shopify ECRM

    5 Tips to Write A Compelling Product Description That Converts

    By Cherry XU 6 May, 2019

    A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

    Read More

    digital marketing influencers e-commerce KOL

    Finding The Right Influencer For Your Brand

    By Kiran Hira 10 January, 2019

    Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with.  So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.

    Read More

    digital marketing e-commerce SEO shopify

    Download the New eBook for Your Shopify Store Launch Checklist

    By Kiran Hira 21 December, 2018

    So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly? 

    Read More
    Read More

    Insider digital marketing AI e-commerce SEO topic cluster inbound marketing

    How Technology Impacts Digital Marketing

    By Victoria M 24 January, 2018

    Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technology Impacts Digital Marketing and How We Leverage it. 

    Read More

    digital marketing e-commerce content marketing China eCommerce

    The Revolution in China eCommerce: Content Marketing

    By Victoria M 15 December, 2017

    The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.

    Read More

    Got a Project?

    We're all ears.