Are you ready to create a video ad or shoppable video that will grab people's attention and get results? We’ve got 7 creative fundamentals to keep in mind when crafting your short-form content that will help you achieve just that. Let's dive in!
The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand.