Emma Lee

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    Short-Form Video Video Advertising

    Lights, Camera, Sales: 7 Creative Fundamentals for Video Advertising

    By Emma Lee 28 February, 2023
    Are you ready to create a video ad or shoppable video that will grab people's attention and get results? We’ve got 7 creative fundamentals to keep in mind when crafting your short-form content that will help you achieve just that. Let's dive in!
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    ecommerce shoppable video

    Increase Conversions by Using Shoppable Videos

    By Emma Lee 1 February, 2023

    The average human attention span is shorter than ever, with social applications like TikTok, YouTube Shorts, and Instagram Reels now trending up. As a result, short-form videos would continue to be one of the most in-demand marketing tools in 2023. According to a DemandGen research, 86% of purchasers now actually choose interactive, visual information that is available on demand. 

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