ecommerce googleanalytics trend GA4

    Google Analytics 4 | Maximising its Impact on Your eCommerce Business

    By Tippi Lau 21 March, 2024
    The advent of Google Analytics 4 (GA4) has sparked significant changes in our approach, marking a pivotal transition from Universal Analytics (UA). While UA has served us well, Google's recognition of the need for evolution to meet the dynamic needs of users led to the development of GA4. 
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    digital marketing AI ecommerce trend

    Unlocking Success in 2024: The Rise of AI in E-Commerce

    By Cherry XU 11 January, 2024

    In the ever-evolving landscape of ecommerce, the ascent of AI heralds unparalleled opportunities for brands seeking triumph. Virtue Media’s mission is to equip merchants with the tools they need for online success. As we delve into the expanse of AI tools, it becomes apparent that staying ahead in the market demands more than conventional strategies—it necessitates a strategic integration of artificial intelligence.

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