digital marketing social media ecommerce meta ads

    Running a Meta Advantage+ Shopping Campaign that converts to online sales

    By Cherry XU 8 February, 2024

    Meta Advantage Plus campaigns have emerged as a game-changer, particularly for eCommerce businesses looking to enhance their shopping ads. This innovative campaign type offers numerous advantages that set it apart from traditional campaign structures. Here's a closer look at why Advantage+ is a must-consider for your advertising strategy.

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    social media influencers KOL ecommerce

    How to set up a KOL campaign in digital marketing?

    By Tippi Lau 19 January, 2024

    Influencer marketing has become a popular trend in recent years. KOLs are highly influential figures in their respective fields, and their opinions carry significant weight with their followers as they’re considered thought leaders. 

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    digital marketing social media AI AR

    Top 7 Social Media Trends in 2024 You Should Know

    By Joy Wong 8 January, 2024
    Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population.

    Whether you're a diligent marketer, a connected business owner, or an enthusiastic user, understanding these trends can help you enhance your social media marketing strategy in 2024:
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    Remarkable Content for Social Media: Strategies to Stand Out

    By Victoria Mok 20 October, 2023

    With endlessly scrolling feeds and fleeting attention spans, creating a social media design that pops isn't easy. But crafting captivating visuals is a must for brands wanting to connect with distracted users inundated with content overload.

    Lucky for you, we have some pro tips to help your posts stand out from the pack! Follow along for insights on how to create showstopping visuals tailored to your audience!

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    digital marketing social media ecommerce

    Social Media Trends

    By Arrakwanya P 27 April, 2022

    It is no secret that social media reigns as one of the most effective marketing platforms nowadays, as businesses of any kind can achieve awareness and reach like never before.  These social media trends could propel you towards utilizing social media marketing effectively and efficiently for your brand.

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    digital marketing social media

    Why SMBs Should Advertise on Social Media

    By Ashley Cheung 25 February, 2021

    By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

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    Beginner’s Guide to Pinterest

    By Ashley Cheung 23 December, 2020

    Pinterest has become hugely popular being one of the fastest growing platforms. In this blog, we teach you how to create a Pinterest business account.

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    digital marketing social media ecommerce chatbots

    Leverage Chatbots for eCommerce Business

    By Riane Tsoi 23 July, 2020

    Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

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