Influencer marketing has become a popular trend in recent years. KOLs are highly influential figures in their respective fields, and their opinions carry significant weight with their followers as they’re considered thought leaders.
Influencer marketing has become a popular trend in recent years. KOLs are highly influential figures in their respective fields, and their opinions carry significant weight with their followers as they’re considered thought leaders.
Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with. So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.
