Tippi Lau

    Recent Posts

    ecommerce googleanalytics trend GA4

    Google Analytics 4 | Maximising its Impact on Your eCommerce Business

    By Tippi Lau 21 March, 2024
    The advent of Google Analytics 4 (GA4) has sparked significant changes in our approach, marking a pivotal transition from Universal Analytics (UA). While UA has served us well, Google's recognition of the need for evolution to meet the dynamic needs of users led to the development of GA4. 
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    social media influencers KOL ecommerce

    How to set up a KOL campaign in digital marketing?

    By Tippi Lau 19 January, 2024

    Influencer marketing has become a popular trend in recent years. KOLs are highly influential figures in their respective fields, and their opinions carry significant weight with their followers as they’re considered thought leaders. 

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