ecommerce googleanalytics trend GA4

    Google Analytics 4 | Maximising its Impact on Your eCommerce Business

    By Tippi Lau 21 March, 2024
    The advent of Google Analytics 4 (GA4) has sparked significant changes in our approach, marking a pivotal transition from Universal Analytics (UA). While UA has served us well, Google's recognition of the need for evolution to meet the dynamic needs of users led to the development of GA4. 
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