digital marketing AI Google Ads

    Insight into Google Ads Trends for 2024

    By Cherry XU 25 January, 2024
    Google Ads has been a dominant force in the world of online advertising. In 2024, it will continue evolving, offering an array of innovative features and trends. In this article, we will explore some of the projections and trends that we can expect in the coming years.
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    SMB Google Ads

    Google Ads 101: The Fast Track to a Successful Search Campaign

    By Ashley Cheung 28 September, 2021

    In this blog post, we’ve targeted all eCommerce store owners, offering a step-by-step guide to setting up your first Google Ads campaign. Focusing on practical tips 101 to boost traffic and conversions, these include: optimising keywords, writing compelling ad copies, and others to kick off your first Google Ads campaign.

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    digital marketing e-commerce Google Ads

    Latest Google Ads Updates- Extension, Keywords, Smart Bidding & Creative Studio!

    By Suey Chan 1 September, 2021

    Google Ads has been probably the most effective tool for online traffic generation, and keeps optimizing. In this blog, we’ve condensed the latest important updates including extension, keywords, smart bidding, and Google Ad Creative Studio that you can benefit from.

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    Google Ads SME

    Leverage Google Ads Extensions For Your eCommerce Store

    By Ashley Cheung 13 August, 2021

    In this blog, we’ve summarized the most effective Google Ad extensions for local SMEs and eCommerce stores. We’ve provided the highlights for each extension and how to best maximise their functions. These include: Location extensions, Sitelink extensions, and more...

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    SMB Google Ads

    Google Ads Advanced: Further Steps to Optimize Your Campaign

    By Ashley Cheung 11 August, 2021

    In this blog, we’ve condensed a few practical tips on further optimizing your Google Ads campaigns. These tips will help you improve campaign performance, boost conversions, and increase traffic. These include Keyword Match Types, Responsive Search Ads, and more...

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    Google Ads

    Google Paid Ads Questionnaire

    By Ashley Cheung 14 January, 2021

    Google Ad is a great way to grow your business, no matter if you’re looking to raise brand awareness or boost your website conversion. Whether it’s your first time setting up your first Google Ad campaign, or if you’re looking to further optimize your existing campaigns, we have a Google Ad’s Questionnaire to help you create a successful campaign.

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    ecommerce Google Ads SME

    How To Reach The Right Audience With Google Display Ads

    By Ashley Cheung 20 November, 2020

    Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

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    ecommerce Google Ads SME

    An Introduction to Google Ads’ A/B Testing

    By Ashley Cheung 10 September, 2020
    Well-planned and organised A/B testing can make your marketing efforts more profitable and successful. In this blog, we review practical and effective tactics to carry out your experiments including bidding methods, ad copies, and more to achieve better campaign performance.
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    SMB Google Ads

    Biggest Google Ads Updates: Everything You Need to Know

    By Ashley Cheung 20 August, 2020

    With digital adoption becoming an accelerating trend, Google has announced new Google Ad updates and features  to help SMEs and local businesses thrive during the pandemic.  

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