Our Blog

By now, it is well aware that advertising on social media platforms can harness a massive amount of brand awareness and bring fruitful results for businesses of all varieties. Social media advertising is important as the value received goes beyond what you can get organically these days.

Google Ad is a great way to grow your business, no matter if you’re looking to raise brand awareness or boost your website conversion. Whether it’s your first time setting up your first Google Ad campaign, or if you’re looking to further optimize your existing campaigns, we have a Google Ad’s Questionnaire to help you create a successful campaign.

Implementing rich snippets is a popular SEO tactic for getting a higher ranking position on SERP. So what are rich snippets and why should we care about it? And how can you implement it? Keep reading to find out the answer!

Pinterest has become hugely popular being one of the fastest growing platforms. In this blog, we teach you how to create a Pinterest business account.

Google Display Network can help you reach the user who never searched for your product or service before. It can get your display ads in front of targeted audiences across the globe. Our blog will explain the benefits and functions of leveraging the network to help boost your campaign performance and brand awareness.

You’ve probably already applied SEO to your websites, but it's often common to neglect the browsing experience for mobile users. In this blog, we have digested everything you need to know about optimising your mobile pages.

When revamping your eCommerce website, you need to make sure you cater to both the user experience as well as the technical aspects of the site. Here are some practical tips to make your redesign process smoother and effective.

Product page is the centerpiece of the eCommerce user journey. A well-designed product page is critical to ‘convince’ the potential buyers to make the purchase action. Let’s see some tips and examples for a compelling and powerful Shopify product page.

Videos are an effective way to improve your brand awareness by capturing your audience’s attention and driving demand at scale. In this blog, we will walk you through the steps for creating an effective B2B video marketing strategy. 

An informative and engaging corporate website is important to drive business growth for B2B. Choosing the right Content Management System (CMS) is particularly important to enable you to build and manage the website quickly even with limited technical knowledge and resources. In this blog, we are going to share some tips on how to choose the right CMS system for your business.

A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

Site Ranking is the one of the most important matters to all businesses now, more than two-thirds of all clicks account for the top 5 organic results. Here are a few steps showing you how to improve your site’s SEO performance leveraging some online SEO tools to skyrocket your SERP result.

In this blog, we’ll introduce Lean UX, a simple and smart approach you can use to design and craft user experiences for your website revamp project.

With digital adoption becoming an accelerating trend, Google has announced new Google Ad updates and features  to help SMEs and local businesses thrive during the pandemic.  

User experience (UX) design is the practice of taking a user-centered approach to the design. UX is extremely important as it aims to fulfill the user’s needs, providing a positive experience for better customer retention. A meaningful user experience allows you to define customer journeys on your website which are conducive to business success. Unfortunately, this aspect is often overlooked.

Website is like your first image. In this blog content, I will be sharing some practical steps for building or revamping a B2B website, you’ll soon be able to build credibility and generate leads with ease!

Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

The COVID-19 outbreak leads to a new trend of work practice- Work from home(WFH), a new, occasionally, and sometimes frustrating experience for Hongkongers who are used to the hustle and bustle rhythm of office life. Companies like Facebook, Twitter, and Apple experienced a big shakeup on the working policy from office to home, some periodically and some permanently. WFH seems to be the future state of work, a new global normal, which has its pros and cons.

We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.

Growth-Driven Design (GDD) is a smarter and more powerful approach to website design that reduces risks and drives peak performance. In this blog, we would share what is Growth-Driven Design and how you can apply it to your website, no matter a B2B website or an eCommerce one.

Google My Business (GMB) is the most important online listing for any local business, as it drives the local business search results on Google Search and Google Maps.  And it is totally FREE! In the blog, I would share the best practices that you can make use of this free tool to stand out in the local search.

The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

Business is getting harder during this difficult time. You may be wondering whether you should continue your marketing effort and how to approach communication.  Here are some tips hopefully you find them helpful:

"Together We Grow Better" in Shanghai on Dec 5th, 2019, co-organized together with HubSpot .In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.