digital marketing influencers e-commerce KOL

    Finding The Right Influencer For Your Brand

    By Kiran Hira 10 January, 2019

    Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with.  So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.

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    digital marketing influencers e-commerce KOL China eCommerce inbound marketing design

    Tap into China's Digital Influencers

    By Victoria M 13 December, 2017

     

    In China, Influencers / Key Opinion Leaders (KOLs) appear to have a more strong influence on society than in any other country. On the 11.11 Singles’ Day 2017, 4 KOL-rune stores have achieved sales more than 100M RMB.
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