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    digital marketing e-commerce content marketing China eCommerce

    The Revolution in China eCommerce: Content Marketing

    By Victoria M 15 December, 2017

    The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.

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    digital marketing influencers e-commerce KOL China eCommerce inbound marketing design

    Tap into China's Digital Influencers

    By Victoria M 13 December, 2017

     

    In China, Influencers / Key Opinion Leaders (KOLs) appear to have a more strong influence on society than in any other country. On the 11.11 Singles’ Day 2017, 4 KOL-rune stores have achieved sales more than 100M RMB.
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