The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.