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    Takeaway from INBOUND 2019

    By Victoria M 19 September, 2019

    Every year, the INBOUND event is like an annual carnival for like-minded people to gather together in Boston to learn and get inspired. This was Virtue Media’s 3rd INBOUND event and there were many learnings and inspirations for us. 

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    Inbound Marketing Event in Hong Kong: How to Build and Nurture Your Client-Base

    By Victoria M 25 June, 2019

    A well spend afternoon with Hubspot and Master Concept partners in Hong Kong. Our CEO Amanda Wu was invited to be the speaker to  share the best practices to help companies to Build and Nurture the Client-base in a Scalable, Measurable and Effective Manner using inbound methodology effectively.

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    Ultimate Guide for Running a Successful Inbound Marketing Campaign

    By Cherry XU 21 June, 2019

    Inbound marketing is a customer-centered marketing strategy that provides solutions to your potential clients addressing their needs. A successful inbound marketing campaign is designed around one goal, across a variety of connected channels.

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    5 Tips to Write A Compelling Product Description That Converts

    By Cherry XU 6 May, 2019

    A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

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    Run a Smarter eCommerce by Leveraging ECRM

    By Cherry XU 26 March, 2019

    CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.

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    Virtue Media Turns Gold!

    By Kiran Hira 2 February, 2019

    With only one year under our belt, Virtue Media managed to become a Hubspot Silver agency partner. So you can imagine how ecstatic we were when we smashed our goal and became a Gold partner!

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    Finding The Right Influencer For Your Brand

    By Kiran Hira 10 January, 2019

    Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with.  So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.

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    Download the New eBook for Your Shopify Store Launch Checklist

    By Kiran Hira 21 December, 2018

    So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly? 

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    SEO Basics: How to Drive More Traffic to Your Site

    By Jasmine K 23 November, 2018

    You've probably heard the term SEO or Search Engine Optimization before. It’s a widely used tactic to drive organic growth and increase traffic to your site. We’ll lay out all the basic information you need to know in order to leverage this tool for your business.

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    What is Inbound Marketing? A Beginner’s Guide to Inbound Marketing

    By Jasmine K 8 November, 2018

    Inbound is a way of doing business that is more customer and human-centric. The inbound methodology focuses on designing personalised interactions for customers that attract them to your business in an organic way, rather than you having to hunt them down.

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    How Technology Impacts Digital Marketing

    By Victoria M 24 January, 2018

    Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technology Impacts Digital Marketing and How We Leverage it. 

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