Our Blog

A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. In this blog we include a detailed guide to build your persona and easy to use templates to optimize your marketing strategy.

Site Ranking is the one of the most important matters to all businesses now, more than two-thirds of all clicks account for the top 5 organic results. Here are a few steps showing you how to improve your site’s SEO performance leveraging some online SEO tools to skyrocket your SERP result.

In this blog, we’ll introduce Lean UX, a simple and smart approach you can use to design and craft user experiences for your website revamp project.

With digital adoption becoming an accelerating trend, Google has announced new Google Ad updates and features  to help SMEs and local businesses thrive during the pandemic.  

User experience (UX) design is the practice of taking a user-centered approach to the design. UX is extremely important as it aims to fulfill the user’s needs, providing a positive experience for better customer retention. A meaningful user experience allows you to define customer journeys on your website which are conducive to business success. Unfortunately, this aspect is often overlooked.

Website is like your first image. In this blog content, I will be sharing some practical steps for building or revamping a B2B website, you’ll soon be able to build credibility and generate leads with ease!

Chatbot is an effective tool for your online shop to maintain excellent customer service, and also effective in driving sales and marketing. In this blog content, we would compare the available tools for you to enable this multitasking ‘staff’ for your business.

Omnichannel, also known as an “all” channel, is a fully-integrated approach providing a unified brand experience across all your sales and marketing channels. The successful omnichannel strategy requires leveraging information about one channel to invite the customer to participate in other touchpoints.

The COVID-19 outbreak leads to a new trend of work practice- Work from home(WFH), a new, occasionally, and sometimes frustrating experience for Hongkongers who are used to the hustle and bustle rhythm of office life. Companies like Facebook, Twitter, and Apple experienced a big shakeup on the working policy from office to home, some periodically and some permanently. WFH seems to be the future state of work, a new global normal, which has its pros and cons.

We’ve digested 7 new insights from Shopify Reunite 2020 live stream, which can be applied to Hong Kong businesses who are looking to grow in eCommerce. New features include: cross border domains, Facebook Shop’s partnership with Shopify and many more.

Growth-Driven Design (GDD) is a smarter and more powerful approach to website design that reduces risks and drives peak performance. In this blog, we would share what is Growth-Driven Design and how you can apply it to your website, no matter a B2B website or an eCommerce one.

Google My Business (GMB) is the most important online listing for any local business, as it drives the local business search results on Google Search and Google Maps.  And it is totally FREE! In the blog, I would share the best practices that you can make use of this free tool to stand out in the local search.

The line between online and offline has been becoming a blur. As an SMB owner, your challenges are probably sourcing the best software and solutions at a reasonable price to support you sell both online and offline. Finding the right tools and providing good customer experience are critical to make your business stand out of the competition.

In this blog content, I would be sharing some practical SEO tips for SMB owners to grow business online, the benefits and basics, as well as the practical steps you follow to improve SEO for your online Shopfy store. 

Business is getting harder during this difficult time. You may be wondering whether you should continue your marketing effort and how to approach communication.  Here are some tips hopefully you find them helpful:

"Together We Grow Better" in Shanghai on Dec 5th, 2019, co-organized together with HubSpot .In the event, we've invited marketing experts from HubSpot, Google and more to share the experiences on how business can grow globally.

Web push is a relatively new but fast-growing tool to deliver direct messages right to users’ desktop or mobile phone. It should not be ignored but be included in your marketing strategy to increase the conversion rates across a variety of industries.

Every year, the INBOUND event is like an annual carnival for like-minded people to gather together in Boston to learn and get inspired. This was Virtue Media’s 3rd INBOUND event and there were many learnings and inspirations for us. 

A well spend afternoon with Hubspot and Master Concept partners in Hong Kong. Our CEO Amanda Wu was invited to be the speaker to  share the best practices to help companies to Build and Nurture the Client-base in a Scalable, Measurable and Effective Manner using inbound methodology effectively.

Inbound marketing is a customer-centered marketing strategy that provides solutions to your potential clients addressing their needs. A successful inbound marketing campaign is designed around one goal, across a variety of connected channels.

A good product description should aim to convert viewers into customers by providing all of the important information of your product. Follow these 5 tips on how to write product descriptions that sells.

CRM is not just for B2B, ECRM (eCommerce Customer Relationship Management) is designed with eCommerce KPIs. By collecting the comprehensive data view, merchant could engage their customers with targeted marketing strategies to maximize conversion.

With only one year under our belt, Virtue Media managed to become a Hubspot Silver agency partner. So you can imagine how ecstatic we were when we smashed our goal and became a Gold partner!

Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with.  So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.

So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly? 

You've probably heard the term SEO or Search Engine Optimization before. It’s a widely used tactic to drive organic growth and increase traffic to your site. We’ll lay out all the basic information you need to know in order to leverage this tool for your business.

Inbound is a way of doing business that is more customer and human-centric. The inbound methodology focuses on designing personalised interactions for customers that attract them to your business in an organic way, rather than you having to hunt them down.