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    How Technology Impacts Digital Marketing

    By Victoria M 24 January, 2018

    Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technology Impacts Digital Marketing and How We Leverage it. 

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    SEO Content Strategy for Your Inbound Marketing: Topic Clusters

    By Victoria M 5 January, 2018

    Search engines constantly revise how they index and display websites so they can improve user experiences. Each time popular search engines change their algorithms, SEO experts have to find inventive ways to keep their pages at the top of search engine page results.

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    The Holiday Season with VM

    By Amanda Wu 21 December, 2017

    December is my favorite month ever. It's full of joy, laughter and hope.

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    digital marketing e-commerce content marketing China eCommerce

    The Revolution in China eCommerce: Content Marketing

    By Victoria M 15 December, 2017

    The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.

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    KOL Marketing | Tap into China's Digital Influencers

    By Victoria M 13 December, 2017
    In China, Influencers / Key Opinion Leaders (KOLs) appear to have a more strong influence on society than in any other country. On the 11.11 Singles’ Day 2017, 4 KOL-rune stores have achieved sales more than 100M RMB.
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