With only one year under our belt, Virtue Media managed to become a Hubspot Silver agency partner. So you can imagine how ecstatic we were when we smashed our goal and became a Gold partner!
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With only one year under our belt, Virtue Media managed to become a Hubspot Silver agency partner. So you can imagine how ecstatic we were when we smashed our goal and became a Gold partner!
Influencer marketing has significantly grown in the last decade. Brands/ agencies use instagram to market their product to their target audiences - but influencers make it on a more personal level. It is human nature to naturally trust someone you identify with and share similar interests with. So just from a sales perspective - targeting influencers that share the same target market as you, is a good way to gain loyal customers.
So you decided to start your eCommerce business. You are excited for this next adventure but cannot help but feel a bit nervous. You are unsure about some pages on your site. You begin to ask yourself; does my store have a seamless checkout system? How is the user journey? Is every page SEO friendly?
You've probably heard the term SEO or Search Engine Optimization before. It’s a widely used tactic to drive organic growth and increase traffic to your site. We’ll lay out all the basic information you need to know in order to leverage this tool for your business.
Inbound is a way of doing business that is more customer and human-centric. The inbound methodology focuses on designing personalised interactions for customers that attract them to your business in an organic way, rather than you having to hunt them down.
digital marketing social media e-commerce KOL content marketing China eCommerce inbound marketing design
Virtue Media was invited to be the guest speaker at Google Hong Kong, to share a topic of How Technology Impacts Digital Marketing and How We Leverage it.
Search engines constantly revise how they index and display websites so they can improve user experiences. Each time popular search engines change their algorithms, SEO experts have to find inventive ways to keep their pages at the top of search engine page results.
The battle field of eCommerce in China is no more price competition. Within ecommerce platforms like Taobao/Tmall platform, now content marketing is the main. With the new design of Taobao / Tmall website and Apps, it confirms that content is the heart of taobao’s strategy. Taobao / Tmall has been transforming to sell lifestyle quality products, not just low prices products. As the China online customers are not just value sealer, but also looking for quality and price value. Now more than 70% of the homepage is content instead of purely listing the products.
