digital marketing AI content marketing SEO AEO

    Thriving in the AI Era: Your Guide to Answer Engine Optimization (AEO)

    By Cherry XU 17 October, 2025

    The Digital Marketing Quake: From SEO to the Dawn of AEO

    As a digital marketer who’s navigated the ever-evolving online landscape for years, I've seen countless trends come and go. What we’re witnessing now isn't just a trend; it's a fundamental reshaping of how users find information online. The rise of Artificial Intelligence is ushering in a new era, moving us decisively from traditional Search Engine Optimization (SEO) to what we're now calling Answer Engine Optimization (AEO).

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