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The New Battlefield: Why Competitor Analysis for AEO is Different
In the traditional SEO landscape, competitor analysis revolved largely around keyword rankings, backlink profiles, and technical site audits. We’d identify who was outranking us for target keywords, reverse-engineer their strategies, and strive to do better. But in the era of Answer Engine Optimization (AEO), the battlefield has shifted dramatically. It’s no longer just about whose content lands on page one; it's about whose content is chosen by AI models to provide direct answers, summaries, and recommendations. If you haven't yet explored the fundamental shift from SEO to AEO, I recommend starting with [Blog Post 1: The AI Search Revolution: Understanding AEO and Its Impact] for a comprehensive overview.