When HubSpot launched the Lead Object, I was skeptical, seeing it as unnecessary complexity on top of Contacts and Deals—our pipelines were already cluttered, but they worked. After hands-on testing together with some of our real clients’ adoption, building workflows, and measuring outcomes, I flipped completely. It’s not bloat; it’s a precise tool for tracking multiple sales attempts per contact without contaminating your revenue pipeline. Here’s the practical breakdown—setup, usage, pitfalls, and results—so you can deploy it confidently.