Yikki Lam By Yikki Lam • 24 September, 2020

Choosing the Right CMS for Your Corporate Website

An informative and engaging corporate website is important to drive business growth for B2B. Choosing the right Content Management System (CMS) is particularly important to enable you to build and manage the website quickly even with limited technical knowledge and resources. In this blog, we are going to share some tips on how to choose the right CMS system for your business.

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What is CMS?

Content Management System (CMS), is a software solution that allows users to build and manage a website without having to code it from scratch or know how to code at all.

With a CMS, you can easily create, manage, modify, and publish content in a user-friendly interface. You can also grant multiple users working in the back-end of the same tool with different access rights — and much more.

Things to consider choosing CMS for your business

It is important to select the right CMS to fit your business’ needs. Critical factors to consider:

  1. Ease of use, whether the platform is easy to use to allow the content updating and sharing efficiently. 
  • Deployment Infrastructure, this includes the platform’s flexibility, performance, and scalability of the CMS platform. 
  • Design Flexibility, whether the platform supports responsive mobile design that provides a seamless experience to your users.
  • Security, this is to keep your site safe from DDoS attacks and hackers, you need to choose a trusted and secure CMS platform.
  • The breadth of Features, this is to make sure the CMS functionalities meet your business needs, no matter out of box features and or other available plugins and add-ons.
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HubSpot vs WordPress 

For the B2B website CMS, HubSpot and WordPress are the most commonly used. WordPress is a popular open-source CMS that provides users with a platform to build on with custom solutions. While HubSpot CMS is a cloud-based CMS that is an all-in-one solution offering a website builder, hosting, domain name registration, marketing tools, and more. Let’s take a closer look at these two CMS solutions. 

Let’s take a closer look at the two CMS solutions on different aspects:

Content Creation

 

HubSpot

WordPress

Template editor

Drag-and-drop form creation

SEO optimizer

Requires additional software

A/B testing

Requires additional software

 

Website

 

HubSpot

WordPress

Hosting

Additional subscription or software needed

Content Delivery Network(CDN)

Dependent on hosting provider

SEO optimization

Requires additional software

Competitor tracking

Requires additional software

Multi-language content management

Requires additional software

Personalized content

Additional subscription or software needed

 

Security

 

HubSpot

WordPress

Firewall / VPN

Requires additional software

Intrusion Detection System (IDS)

Requires additional software

Web Application Firewall (WAF)

Requires additional software

Distributed Denial of Service (DDoS) Mitigation

Requires additional software

Pro-active scanning and network testing

Requires additional software

Secure Sockets Layer (SSL) Protection

Requires additional software


For a more detailed comparison, you can find HubSpot vs. WordPress Detailed Comparison here

Choosing the right CMS is an important decision that helps you to grow your business. You need to consider carefully which platform best meets your specific needs. With the right tool, you should of course have the right methodology to make sure the website projects more agile and effective. If you’re looking for developing or redesigning your website, talk to our specialist to understand more!

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