A prospective family may first discover a school through an advertisement, download a prospectus, attend an open day and later submit an application. Yet inside many schools, these interactions are recorded across separate marketing platforms, admissions inboxes, spreadsheets and school management systems. Once an enquiry passes from Marketing to Admissions, Marketing often loses sight of what happens next.
Oversea education agencies often lose student enquiries because conversations are spread across website forms, email, phone calls, social media and messaging applications. Staff then have to copy information manually, making missed follow-ups, incomplete records and duplicated data more likely.
An Open Day may attract a strong number of registrations, but that figure alone does not tell school management whether the event supported admissions. For many international and private schools in Hong Kong, registration forms, attendance lists and formal application records are held separately. The team may know how many families registered, yet still be unable to say how many attendees later submitted an application.